DENTREXX is a real estate brokerage firm that has represented hundreds of business tenants and buyers since 1988.
The firm began serving the commercial real estate needs in the area of general office, hi-tech, and general healthcare mainly within Texas. In 2001, DENTREXX developed a very unique and successful niche – exclusively representing dental tenants and buyers in selecting strategic locations, negotiating money-saving Letters of Intent, and in negotiating business protective stipulations throughout the dental lease. The firm established a national presence in the dental community in 2017.
Norman Gelfand
Founder & President
Norman has been a commercial real estate broker for 34 years, and has negotiated hundreds of commercial leases. He has worked with a multitude of business professionals in finding successful locations and expertly negotiating tenant-protective leases.
Pamela Gelfand
Vice President
Pamela began her commercial real estate career in 2001, after 25 years in internal operations and sales management with a national insurance company. She specializes in exclusive nationwide dental tenant and buyer representation.
We're Different Because We Make a Difference!
In our collective 50+ years of tenant/buyer representation, we discovered that dentists, in particular, were markedly underserved in the real estate portion of their practice. We saw how many dentists suffered financially and lost the chance for any real growth and profitability – all because their leases did not contain the operative business framework that makes an airtight tenant-protective lease by shifting hidden business risk away from the dental tenant. Dental tenants, especially, are at an elevated risk of loss due to the significant long-term capital investment required to open a practice. Much of that elevated loss of risk is all within the business framework of a dental lease – outside of the legal framework.
Many brokers and some attorneys are unaware of the business obscurities and nuances in dental leases, as well as their far-reaching consequences that directly affect profitability, which is why they don’t address them. The common thread: Low-performing locations, Letters of Intent that resulted in over-market lease rates, and Leases that did not contain the best possible build-out allowances and free rent periods, as well as not including the necessary business protections nor expansion of the tenant’s rights for flexibility and future growth.
DENTREXX Does What Others Don't.
DENTREXX exclusively represents dental tenants and buyers in selecting strategic locations, negotiating money-saving Letters of Intent, and in negotiating business protective stipulations throughout the dental lease.
Leave the real estate portion of your dental practice to us.
FOCUS ON CASE ACCEPTANCE.
We Do One Thing–Dental Real Estate for Tenants and Buyers–and We Do It Well.
It takes the experts in dental leasing to spike down a dream location, in negotiating market-savvy economics, in recognizing potential risk through thorough lease analysis, and in delivering an unmatched, highly-skilled lease negotiation that is the business framework for tenant protection that shifts business risk away from the dental tenant. We do what others don’t.
A lease can become a very valuable asset if it contains business risk protection for the practice owner whose goal is to develop an investment-grade practice with plans for a lucrative exit strategy at some point in the future.
Pure Delivery. Uncompromised Commitment. Proven Performance.
Leave the real estate portion of your practice to DENTREXX. The Real Estate Experts.
Focus on case acceptance and patient treatment.
Our Affiliations and Contributions
Norman and Pamela are active in the dental and real estate communities. They have been contributing authors to the Austin Business Journal since 2001, providing expert advice on commercial real estate issues, and focusing on the complexities particular to dental and medical leases and purchases.
Norman served 2 terms as a board member of Capital Area Dental Foundation. He has also served 2 terms as a board member of CCIM (Chartered Commercial Investment Manager), one of commercial real estate’s most prestigious organizations.
Pamela is a contributor on Dentaltown, an interactive healthcare community working to connect dentists with their peers, service providers and manufacturers. She addresses the importance of location and a well-negotiated lease, and their role in increased practice profitability.
What dental practices don't know can cost them thousands...
About DENTREXX: How We Make a Difference for You and Your Dental Practice Profitability
DENTREXX is different because we make a difference! DENTREXX exclusively represents dental tenants and buyers in selecting strategic locations, negotiating money-saving Letters of Intent, and in negotiating business protective stipulations throughout the dental lease.
Four Core Elements for Profitability in the Real Estate Portion of Dental Practice Ownership
In order to have an overall profitable practice, there are many factors outside of the real estate portion that exist. DENTREXX's one and only focus is on providing the 4 state-of-the-art Core Elements for Profitability in the real estate portion of practice ownership.
The Age of (Mis)Information: Myths That No Dentist Should Believe Before Leasing a Dental Office
While it is doubtful that a dentist will go to the Internet and become a lease negotiation "Do-It-Yourselfer", there are misconceptions that can cost dental practitioners tens of thousands of dollars every year! Explore why these common myths often cost tenants like you thousands!
Know the Hidden Business Risks That Could Threaten Your Dental Practice's Profitability
"Hidden Business Risks" in Leases that are overlooked by most real estate professionals and many attorneys can wreak havoc in practice ownership – in profitability and in time away from patient treatment spent to resolve problems that can become nightmares.
The Importance of Exclusive Representation - Don't Overlook the "F" Word
It's all about the "F" word. Without exclusive licensed real estate broker representation, the dentist has no one watching his/her back! Licensing means we must adhere to the highest level of fiduciary responsibility to our client.
Why DENTREXX Services Cost Zero - How We're Paid For Our Sevices
If the dental tenant has no broker, the landlord pays the listing broker the entire agreed-upon fee. If the dental tenant has broker representation, the Landlord’s broker pays a portion of his/her fee to the dental tenant’s broker – and there is no cost to the dental tenant.
The Value of Having a Dental-Specific Team of Professionals On Your Side
Any dentist contemplating practice ownership should have an experienced group of dental-specific professionals on his/her team. Dentists, have an experienced team of proven dental-specific professionals on your team before entering into a lease.
Preparation for Your Successful Dental Practice Exit Strategy
View your office lease as a powerful portion of practice ownership, when negotiated for business protection. A business-protective lease plays an integral part in maximizing practice value at the time of sale and significantly helps to prepare for a lucrative Exit Strategy.
The Value of Well-Defined Dental Office Lease Renewal Options
Dental tenants should never settle for “renewal options at market rate” unless there is an accepted method of determining market value to arrive at a lease rate. Tenants should not sign a lease without the specifics of the renewal right.
The Age-Old Question: Whether to Lease or Buy Your Dental Office?
There is a fallacy created by most real estate salespeople/brokers or unlicensed consultants, that it’s always best to buy your location rather than lease it, making it seem that a purchase is a guaranteed win for the purchaser. Not so fast, here!
Buying a Dental Practice? It's Important to do the Homework!
Purchasing a practice is a huge emotional and financial investment and entails lots of moving parts. Dentists shouldn’t embark on such a journey without careful evaluation by a team of professionals who have a solid and longstanding reputation of helping dentists.
DENTREXX Dental Practice Success Stories - Real Dentists Share Their Personal Experiences
Satisfied DENTREXX clients proudly share their practice's stories of success and the positive impact DENTREXX lease negotiations have had within their practices.
DENTREXX Does What Others Don't.
DENTREXX exclusively represents dental tenants and buyers in selecting strategic locations, negotiating money-saving Letters of Intent, and in negotiating business protective stipulations throughout the dental lease.
Leave the real estate portion of your dental practice to us.
FOCUS ON CASE ACCEPTANCE.