DENTREXX is a real estate brokerage firm that has represented hundreds of business tenants and buyers since 1988.
The firm began serving the commercial real estate needs in the area of general office, hi-tech, and general healthcare mainly within Texas. In 2001, DENTREXX developed a very unique and successful niche – exclusively representing dental tenants and buyers in selecting strategic locations, negotiating money-saving Letters of Intent, and in negotiating business protective stipulations throughout the dental lease. The firm established a national presence in the dental community in 2017.

Norman Gelfand
Founder & President
Norman has been a commercial real estate broker for 34 years, and has negotiated hundreds of commercial leases. He has worked with a multitude of business professionals in finding successful locations and expertly negotiating tenant-protective leases.

Pamela Gelfand
Vice President
Pamela began her commercial real estate career in 2001, after 25 years in internal operations and sales management with a national insurance company. She specializes in exclusive nationwide dental tenant and buyer representation.
We're Different Because We Make a Difference!
In our collective 50+ years of tenant/buyer representation, we discovered that dentists, in particular, were markedly underserved in the real estate portion of their practice. We saw how many dentists suffered financially and lost the chance for any real growth and profitability – all because their leases did not contain the operative business framework that makes an airtight tenant-protective lease by shifting hidden business risk away from the dental tenant. Dental tenants, especially, are at an elevated risk of loss due to the significant long-term capital investment required to open a practice. Much of that elevated loss of risk is all within the business framework of a dental lease – outside of the legal framework.
Many brokers and some attorneys are unaware of the business obscurities and nuances in dental leases, as well as their far-reaching consequences that directly affect profitability, which is why they don’t address them. The common thread: Low-performing locations, Letters of Intent that resulted in over-market lease rates, and Leases that did not contain the best possible build-out allowances and free rent periods, as well as not including the necessary business protections nor expansion of the tenant’s rights for flexibility and future growth.

DENTREXX Does What Others Don't.
DENTREXX exclusively represents dental tenants and buyers in selecting strategic locations, negotiating money-saving Letters of Intent, and in negotiating business protective stipulations throughout the dental lease.
Leave the real estate portion of your dental practice to us.
FOCUS ON CASE ACCEPTANCE.

We Do One Thing–Dental Real Estate for Tenants and Buyers–and We Do It Well.
It takes the experts in dental leasing to spike down a dream location, in negotiating market-savvy economics, in recognizing potential risk through thorough lease analysis, and in delivering an unmatched, highly-skilled lease negotiation that is the business framework for tenant protection that shifts business risk away from the dental tenant. We do what others don’t.
A lease can become a very valuable asset if it contains business risk protection for the practice owner whose goal is to develop an investment-grade practice with plans for a lucrative exit strategy at some point in the future.
Pure Delivery. Uncompromised Commitment. Proven Performance.
Leave the real estate portion of your practice to DENTREXX. The Real Estate Experts.
Focus on case acceptance and patient treatment.
Our Affiliations and Contributions
Norman and Pamela are active in the dental and real estate communities. They have been contributing authors to the Austin Business Journal since 2001, providing expert advice on commercial real estate issues, and focusing on the complexities particular to dental and medical leases and purchases.
Norman served 2 terms as a board member of Capital Area Dental Foundation. He has also served 2 terms as a board member of CCIM (Chartered Commercial Investment Manager), one of commercial real estate’s most prestigious organizations.
Pamela is a contributor on Dentaltown, an interactive healthcare community working to connect dentists with their peers, service providers and manufacturers. She addresses the importance of location and a well-negotiated lease, and their role in increased practice profitability.
DENTREXX Does What Others Don't.
DENTREXX exclusively represents dental tenants and buyers in selecting strategic locations, negotiating money-saving Letters of Intent, and in negotiating business protective stipulations throughout the dental lease.
Leave the real estate portion of your dental practice to us.
FOCUS ON CASE ACCEPTANCE.